This stage is about the promotion of a tourist destination.
To promote means to communicate to the possible tourists that your proposal is much more then what their expectations are. So that destination can appear more attractive then the other ones.
This stage mainly introduces two aspects:
1) concerning the destination marketing, the key of success is to make tangible what is not tangible: holidays;
2) usually, the product goes to the customer; instead, for the turism field, is the customer that reachs the product. So you need to persuade customer to move.
To choose the right promotion strategy is basic for success of a destination.
FunkyB draws up marketing plans that enhance territory and its resources.
FunkyB works out a communication that aims at selling an imaginary space, opposing to what traditional advertising can do. So, that imaginary space (place of holidays) is introduced as a value that help to build the territory's and tourist identity.
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marketing and communication management
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